The escalation of the conflict between the United States, Israel and Iran has plunged the global travel industry into what experts are calling the worst crisis since the Covid pandemic. Iranian retaliatory strikes hit not only Israel but also airports and civilian infrastructure in the United Arab Emirates, Qatar, Kuwait and Bahrain. Airspace across much of the region remains closed, with far-reaching consequences for international air travel.

Dubai International Airport (DXB), the world's busiest hub for international passengers, operated over 500 daily departures before February 28. Since the crisis erupted, capacity has dropped to around 200 flights per day — less than half. The situation in Doha is equally dramatic: Hamad International Airport has suspended regular operations and is running only a limited number of repatriation flights.

TUI Cancels Everything — Canaries as the Only Alternative

German travel giant TUI has cancelled all trips to the UAE, Saudi Arabia, Qatar, Bahrain, Oman, Jordan, Israel and Kuwait. At least six cruise departures on the Mein Schiff 4 and Mein Schiff 5 were scrapped, leaving approximately 5,000 guests stranded on board. Dertour likewise cancelled all trips to eight Middle Eastern countries. The message to the industry was unmistakable: the Middle East has collapsed as a travel destination for the foreseeable future.

For major British and German tour operators, there is only one winter alternative that offers European safety standards, luxury infrastructure and large-scale accommodation capacity: the Canary Islands. What the industry calls the "Refuge Effect" kicked in within hours. Operators who just yesterday were promoting luxury stays in Dubai redirected their bookings to southern Gran Canaria.

Meloneras at Full Capacity

Five-star hotels in Meloneras and luxury resorts between Playa del Inglés and Maspalomas, already operating at high occupancy, experienced a surge in bookings during the first weekend after the crisis erupted. The typical tourist fleeing Dubai is a demanding client who expects legal certainty, premium service and world-class infrastructure — exactly what a holiday in Gran Canaria has been delivering for decades. Those who previously chose Dubai for their winter sun getaway are now discovering the beaches of Maspalomas as a safe alternative.

Yet the sudden spike in demand poses a logistical challenge for the Canarian hotel industry. The hotel capacity in Maspalomas and San Bartolomé de Tirajana is finite. Market observers are already warning of price inflation for the last remaining available rooms, which could strain relationships with traditional source markets in the short term.

The Scale of the Gulf Crisis

It is not just airlines that are affected. MSC Cruises cancelled all remaining departures of the MSC Euribia from Dubai and organised charter flights to repatriate over 1,500 stranded passengers. Celestyal Cruises ended its Gulf season early. The Strait of Hormuz — the bottleneck for cruise ships between the Gulf and the Mediterranean — is effectively blocked.

According to an analysis by Tourism Economics, tourist arrivals in the Middle East could decline by 11 to 27 per cent year-on-year in 2026. In absolute terms, that means 23 to 38 million fewer international visitors and a revenue loss of $34 to $56 billion — including lingering sentiment impacts beyond the immediate conflict period.

Gran Canaria as a Safe Haven

While the Gulf destinations, built over years of strategic planning and massive investment, are losing their international appeal, southern Gran Canaria is capitalising on its status as an EU outermost region. The island offers what no African or Middle Eastern competitor can match: European legal certainty, a mature tourism infrastructure and political stability. Gran Canaria airport (LPA) remains fully operational — with direct flights from over 150 European cities, accessibility is guaranteed even in times of crisis.

At ITB Berlin 2026, the world's leading tourism trade fair for the German market, the Middle Eastern exhibitor booths stood empty. Gran Canaria, by contrast, showed up with a 46-strong delegation and a clear message: the German market remains the island's most important source market, and the island is ready to absorb the demand. With year-round mild weather, top-level safety and a wide range of luxury hotels, Gran Canaria is positioning itself as the best alternative to Dubai for discerning travellers.

The coming weeks will reveal whether the "Refuge Effect" remains a short-term impulse or marks the beginning of a structural shift in European luxury tourism. For families, expats and digital nomads seeking a safe haven, the answer already seems clear. One thing is certain: while Dubai disappears behind the smoke of geopolitics, the sun keeps shining in Maspalomas.