When a concert gets cancelled, most artists retreat to their hotel. Nathy Peluso did something different. After her Santa Cruz de Tenerife show fell through, the Argentine singer grabbed her phone, headed to the southern coast, and filmed a video that would introduce thousands of her followers to one of the island's most striking natural beaches.
La Razón described the moment perfectly: the video was recorded "en la playa de La Tejita, en Granadilla de Abona, con la Montaña Roja al fondo" — at La Tejita beach, with the unmistakable red mountain rising behind her. The publication called it "la playa virgen de Canarias que ha enamorado a Nathy Peluso" — the virgin Canary Islands beach that has enchanted Nathy Peluso. And honestly, once you see it, you understand why.
A Virgin Beach with a Volcanic Backdrop
La Tejita sits on the southeast coast of Tenerife, in the municipality of Granadilla de Abona. What makes it instantly recognisable is Montaña Roja, a striking volcanic cone whose reddish hues give the mountain its name and create one of the most photogenic beachscapes in the Canary Islands.
Unlike the manicured urban beaches of Las Teresitas or the bustling shores of Maspalomas, La Tejita has kept its wild character. It's what locals call a playa virgen — a beach that hasn't been tamed by promenades, sunbed rows, or high-rise backdrops. The sand stretches wide and open, the wind shapes the dunes, and the Atlantic rolls in with a rhythm that feels ancient and unhurried.
Already Beloved, Now in the Spotlight
Here's the thing about La Tejita: it was never a secret. La Razón notes that this beach is "ampliamente conocido en el Archipiélago" — widely known across the Canary Islands. Locals and island-hoppers have long appreciated its raw beauty and the sense of space that's increasingly rare on busier coastlines.
What Nathy Peluso's video did was shine an international spotlight on a place that Canarians already treasured. The images generated thousands of views, and as La Razón put it, this is a beach "que no parece vaya a salir de los focos" — one that doesn't seem likely to fade from attention anytime soon. For digital nomads and slow travellers who've been asking us about less commercialised coastal spots, La Tejita just got a celebrity endorsement without losing an ounce of its authenticity.
What to Expect When You Visit
La Tejita is not a beach resort in the traditional sense. Its appeal lies precisely in what it doesn't have: no concrete promenade, no rows of souvenir shops, no loud beach bars competing for your attention. This is a place for long walks where the only soundtrack is wind and waves, for watching kitesurfers dance across the water, and for feeling the vastness of the Atlantic horizon.
The beach sits within easy reach of Granadilla de Abona's coastal area, making it accessible without being overrun. Because it's a less-developed stretch of coast, visitors should come prepared — bring water, sun protection, and anything else you might need for a few hours. The wild beauty that makes La Tejita special also means you won't find a supermarket around every corner.
A Different Kind of Canary Islands Experience
There's a certain magic to beaches that haven't been fully packaged. La Tejita offers something increasingly precious in popular destinations: the feeling of discovering a place on its own terms. The volcanic cone of Montaña Roja stands as a silent guardian, its colours shifting throughout the day from deep rust to soft terracotta as the sun moves across the sky.
For those of us who live in the Canary Islands, beaches like La Tejita remind us why we fell in love with this archipelago in the first place. It's not about luxury or convenience — it's about raw, elemental beauty that doesn't need to try hard to impress. Whether you're a digital nomad looking for a weekend reset, a tourist wanting to see beyond the resort pools, or simply someone who appreciates a good beach with a good story, La Tejita delivers.
Common questions
- Where exactly is La Tejita beach?
- La Tejita is located on the southeast coast of Tenerife, in the municipality of Granadilla de Abona, right beside the distinctive Montaña Roja volcanic cone.
- Why is La Tejita called a virgin beach?
- It's described as a playa virgen because it remains largely unspoiled and undeveloped, without the promenades, sunbed rows, or urban infrastructure found at more commercialised beaches.
- What is Montaña Roja?
- Montaña Roja is a prominent reddish volcanic cone that forms the iconic natural backdrop of La Tejita beach and appears in Nathy Peluso's video.
- How did Nathy Peluso put La Tejita in the spotlight?
- After her Santa Cruz de Tenerife concert was cancelled in July 2026, Peluso shared a video from La Tejita on her social networks, generating thousands of views and international interest.
- Is La Tejita a hidden secret beach?
- Not exactly — it's widely known across the Canary Islands and well-loved by locals, though it has recently gained more international attention thanks to Peluso's video.
Read on
- Tenerife rain 18 October: 100% chance in CandelariaTenerife · 18 October
- Puerto de la Cruz: Michelin star, but closed for refitsTenerife · 17 October
- Tenerife: Playa de las Teresitas beach guideTenerife · 4 October
- Puerto de la Cruz Is the Cheapest Canary City for a Beach Rental This SummerTenerife · 19 July
- Tenerife: Eólica Festival on 16 and 17 OctoberTenerife · 16 October
- All events on Tenerife →
Stand 19 July 2026. Information based on verified reporting and may change. Always check local conditions before visiting.
